Google Ads Certifications course by Google: A must-have for marketers
Google Ads is one of the most powerful online advertising platforms available, and it's used by businesses of all sizes to reach their target customers. But with so many features and options, it can be tough to know where to start.
That's where Google Ads Certifications come in. These courses are designed to teach you the fundamentals of Google Ads, as well as more advanced topics like keyword research, campaign optimization, and conversion tracking.
There are currently 11 Google Ads Certifications available, each covering a different aspect of the platform. Here's a brief overview of each certification:
- Google Ads Search Certification: This certification covers the basics of Google Search advertising, including keyword research, campaign setup, and ad writing.
- Google Ads Display Certification: This certification covers the basics of Google Display advertising, including targeting options, ad formats, and measurement.
- Google Ads Video Certification: This certification covers the basics of Google Video advertising, including campaign setup, targeting options, and ad formats.
- Shopping Ads Certification: This certification covers the basics of Google Shopping advertising, including product feeds, ad formats, and measurement.
- Google Ads Apps Certification: This certification covers the basics of Google App advertising, including campaign setup, targeting options, and ad formats.
- Google Ads Measurement Certification: This certification covers the basics of Google Ads measurement, including conversion tracking, reporting, and insights.
- Google Ads Search Professional Certification: This certification covers advanced Google Search advertising topics, such as bidding strategies, campaign optimization, and attribution.
- Google Ads Display Professional Certification: This certification covers advanced Google Display advertising topics, such as audience targeting, ad formats, and reporting.
- Google Ads Video Professional Certification: This certification covers advanced Google Video advertising topics, such as campaign optimization, measurement, and creative strategies.
- Google Ads Creative Certification: This certification covers the basics of creating effective Google Ads ads, including ad copy, images, and videos.
- Grow Offline Sales Certification: This certification covers how to use Google Ads to drive offline sales.
If you're serious about marketing your business with Google Ads, then I highly recommend getting certified. Google Ads Certifications are a great way to learn the basics of the platform, as well as more advanced topics. Once you're certified, you can show potential clients and employers that you have the skills and knowledge to run successful Google Ads campaigns.
Benefits of getting Google Ads certified
There are many benefits to getting Google Ads certified, including:
- Improved skills and knowledge: Google Ads Certifications are designed to teach you the latest and greatest Google Ads features and best practices. By getting certified, you can improve your skills and knowledge, and become a more effective Google Ads advertiser.
- Increased confidence: When you're Google Ads certified, you can have confidence that you know what you're doing when it comes to Google Ads. This can be a huge asset, especially if you're managing Google Ads campaigns for clients or your employer.
- Improved job prospects: Many employers are looking for Google Ads certified candidates. By getting certified, you can make yourself more marketable and increase your chances of getting hired for a Google Ads job.
- Increased earning potential: Google Ads certified professionals are in high demand, and they can command higher salaries than non-certified professionals.
- Access to exclusive resources: Google Ads-certified professionals have access to exclusive resources, such as support forums and training materials. These resources can help you stay up-to-date on the latest Google Ads news and developments, and get the support you need to succeed.
How to get Google Ads certified
To get Google Ads certified, you need to pass an assessment for the certification you want to earn. You can take the assessments online through Skillshop, Google's free training platform.
To prepare for the assessments, you can take the corresponding Google Ads training course on Skillshop. The courses are free and self-paced, so you can learn at your own speed.
Once you're ready to take the assessment, you can schedule it through Skillshop. The assessments are 60 minutes long and consist of multiple-choice questions.
If you pass the assessment, you'll earn your Google Ads Certification. Your certification will be valid for one year. To maintain your certification, you'll need to pass the assessment again before it expires.
Conclusion
If you're serious about marketing your business with Google Ads, then I highly recommend getting certified. Google Ads Certifications are a great way to learn the basics of the platform, as well as more advanced topics. Once you're certified, you can show potential clients and employers that you have the skills and knowledge to run a successful Google.
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Google Ads Certifications course by Google: A must-have for marketers
Google Ads is one of the most powerful online advertising platforms available, and it's used by businesses of all sizes to reach their target customers. But with so many features and options, it can be tough to know where to start.
That's where Google Ads Certifications come in. These courses are designed to teach you the fundamentals of Google Ads, as well as more advanced topics like keyword research, campaign optimization, and conversion tracking.
There are currently 11 Google Ads Certifications available, each covering a different aspect of the platform. Here's a brief overview of each certification:
- Google Ads Search Certification: This certification covers the basics of Google Search advertising, including keyword research, campaign setup, and ad writing.
- Google Ads Display Certification: This certification covers the basics of Google Display advertising, including targeting options, ad formats, and measurement.
- Google Ads Video Certification: This certification covers the basics of Google Video advertising, including campaign setup, targeting options, and ad formats.
- Shopping Ads Certification: This certification covers the basics of Google Shopping advertising, including product feeds, ad formats, and measurement.
- Google Ads Apps Certification: This certification covers the basics of Google App advertising, including campaign setup, targeting options, and ad formats.
- Google Ads Measurement Certification: This certification covers the basics of Google Ads measurement, including conversion tracking, reporting, and insights.
- Google Ads Search Professional Certification: This certification covers advanced Google Search advertising topics, such as bidding strategies, campaign optimization, and attribution.
- Google Ads Display Professional Certification: This certification covers advanced Google Display advertising topics, such as audience targeting, ad formats, and reporting.
- Google Ads Video Professional Certification: This certification covers advanced Google Video advertising topics, such as campaign optimization, measurement, and creative strategies.
- Google Ads Creative Certification: This certification covers the basics of creating effective Google Ads ads, including ad copy, images, and videos.
- Grow Offline Sales Certification: This certification covers how to use Google Ads to drive offline sales.
If you're serious about marketing your business with Google Ads, then I highly recommend getting certified. Google Ads Certifications are a great way to learn the basics of the platform, as well as more advanced topics. Once you're certified, you can show potential clients and employers that you have the skills and knowledge to run successful Google Ads campaigns.
Benefits of getting Google Ads certified
There are many benefits to getting Google Ads certified, including:
- Improved skills and knowledge: Google Ads Certifications are designed to teach you the latest and greatest Google Ads features and best practices. By getting certified, you can improve your skills and knowledge, and become a more effective Google Ads advertiser.
- Increased confidence: When you're Google Ads certified, you can have confidence that you know what you're doing when it comes to Google Ads. This can be a huge asset, especially if you're managing Google Ads campaigns for clients or your employer.
- Improved job prospects: Many employers are looking for Google Ads certified candidates. By getting certified, you can make yourself more marketable and increase your chances of getting hired for a Google Ads job.
- Increased earning potential: Google Ads certified professionals are in high demand, and they can command higher salaries than non-certified professionals.
- Access to exclusive resources: Google Ads-certified professionals have access to exclusive resources, such as support forums and training materials. These resources can help you stay up-to-date on the latest Google Ads news and developments, and get the support you need to succeed.
How to get Google Ads certified
To get Google Ads certified, you need to pass an assessment for the certification you want to earn. You can take the assessments online through Skillshop, Google's free training platform.
To prepare for the assessments, you can take the corresponding Google Ads training course on Skillshop. The courses are free and self-paced, so you can learn at your own speed.
Once you're ready to take the assessment, you can schedule it through Skillshop. The assessments are 60 minutes long and consist of multiple-choice questions.
If you pass the assessment, you'll earn your Google Ads Certification. Your certification will be valid for one year. To maintain your certification, you'll need to pass the assessment again before it expires.
Conclusion
If you're serious about marketing your business with Google Ads, then I highly recommend getting certified. Google Ads Certifications are a great way to learn the basics of the platform, as well as more advanced topics. Once you're certified, you can show potential clients and employers that you have the skills and knowledge to run a successful Google.
