Panguin Tool: A Handy SEO Tool to Monitor Google's Algorithm Updates
Google's algorithm updates can have a significant impact on your website's organic visibility. While some updates may only have a minor impact, others, such as the Panguin update, can have a devastating effect.
The Panguin Tool is a free tool that can help you investigate whether Google's algorithm updates have had an impact on your site. It does this by analyzing your organic search traffic and comparing it to the dates of known algorithm updates.
If you see a sudden drop in your organic traffic after an algorithm update, the Panguin Tool can help you to identify the areas where your site may need improvement. For example, the tool can show you whether you have any low-quality backlinks or whether your content is not meeting Google's quality standards.
Once you have identified the areas where your site needs improvement, you can take steps to address them. This may involve removing low-quality backlinks, creating new high-quality content, or making changes to your existing content.
How to use the Panguin Tool
To use the Panguin Tool, you will need to create an account and connect it to your Google Analytics account. Once you have done this, you will be able to see a graph of your organic search traffic, overlaid with the dates of known algorithm updates.
If you see a sudden drop in your organic traffic after an algorithm update, you can click on the drop to see more information. This information will include a list of the keywords that your site is ranking for, as well as a list of the backlinks that Google is using to rank your site.
You can also use the Panguin Tool to compare your organic traffic to that of your competitors. This can help you to identify whether your site is being penalized by Google or whether your competitors are simply doing a better job with their SEO.
Benefits of using the Panguin Tool
There are a number of benefits to using the Panguin Tool, including:
- It is free to use.
- It is easy to use.
- It provides detailed information about your organic search traffic and backlinks.
- It can help you to identify whether Google's algorithm updates have had an impact on your site.
- It can help you to identify areas where your site needs improvement.
- It can help you to compare your organic traffic to that of your competitors.
Conclusion
The Panguin Tool is a valuable tool for any website owner or SEO professional who wants to monitor the impact of Google's algorithm updates. It is free to use, easy to use, and provides detailed information that can help you to improve your site's organic visibility.
