Wednesday, 25 October 2023

Google Tag Manager Fundamentals: A must-take course for digital marketers | Free courses in IT | Course by Coursera | Free courses in IT by Coursera

Google Tag Manager Fundamentals: A must-take course for digital marketers

Google Tag Manager (GTM) is a powerful tool that allows marketers to manage all of their website tags in one place. This can save a lot of time and hassle, and it can also help to improve the accuracy and reliability of your data.

If you're new to GTM, or if you want to brush up on your skills, the Google Tag Manager Fundamentals course is a great place to start. This free, online course covers all of the basics of GTM, including:

  • What is GTM and how does it work?
  • How to create and manage tags, triggers, and variables
  • How to publish your tags to your website
  • How to debug and troubleshoot your tags
  • How to use GTM to track website traffic and conversions

The course is self-paced and takes about 4-6 hours to complete. Once you've finished the course, you'll be able to use GTM to manage all of your website tags with ease.

Here are some of the benefits of taking the Google Tag Manager Fundamentals course:

  • Save time and hassle: GTM allows you to manage all of your website tags in one place, which can save you a lot of time and hassle.
  • Improve the accuracy and reliability of your data: GTM can help to improve the accuracy and reliability of your data by reducing the risk of errors and inconsistencies.
  • Gain control over your website tracking: GTM gives you complete control over your website tracking, so you can track the metrics that are most important to your business.
  • Improve your digital marketing skills: Learning how to use GTM is a valuable skill for any digital marketer. It will make you more versatile and marketable, and it will also help you to get better results for your clients.

If you're serious about digital marketing, then the Google Tag Manager Fundamentals course is a must-take. It's a free, easy-to-follow course that will teach you everything you need to know to get started with GTM.


Tuesday, 24 October 2023

Fundamentals of Digital Marketing: A Course by Google | Free courses in IT | Course by Coursera | Python Professional Certificate | Free courses in IT by Coursera

Fundamentals of Digital Marketing: A Course by Google

Digital marketing is the use of digital channels to promote or market products or services to consumers and businesses. It includes a wide range of activities, such as search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.

Google's Fundamentals of Digital Marketing course is a free, online course that teaches the basics of digital marketing. The course is accredited by the Interactive Advertising Bureau (IAB) and covers a wide range of topics, including:

  • What is digital marketing?
  • How does digital marketing work?
  • The different types of digital marketing
  • How to create a digital marketing strategy
  • How to measure and analyze the results of your digital marketing campaigns

The course is divided into 26 modules, each of which includes video lessons, interactive exercises, and real-world examples. You can complete the course at your own pace, and you will earn a certificate upon completion.

Here are some of the benefits of taking Google's Fundamentals of Digital Marketing course:

  • It's free.
  • It's accredited by the IAB.
  • It's taught by Google experts.
  • It's comprehensive and covers a wide range of digital marketing topics.
  • It's interactive and includes real-world examples.
  • You can complete the course at your own pace.
  • You will earn a certificate upon completion.

If you are interested in learning more about digital marketing, I highly recommend taking Google's Fundamentals of Digital Marketing course. It is a great way to learn the basics of digital marketing and earn a certificate from a reputable organization.

Here are some tips for making the most of the course:

  • Take your time and complete the modules at your own pace.
  • Participate in the interactive exercises and real-world examples.
  • Take notes and review the material regularly.
  • Once you have completed the course, apply what you have learned to your own business or organization.

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